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MARKETING STRATEGY
Some very good questions to consider:

Why should I list my home with Your Family Team? What services can they provide that will ensure that I receive the best possible outcome from the sale of my home, i.e., maximum proceeds in a reasonable amount of time? What are the advantages of trusting the sale of my home to them? Will they be there for me through the entire process? What about after the sale?

What are the advantages?

Through our association with one of the leading real estate companies in North East Florida, we can offer several advantages to you, the seller, which other realtors may not have. A few of those advantages include:

Powerful advertising capabilities:

We can offer a number of aggressive advertising options including television, direct mail, magazines, newspapers and e-commerce (through this web site, the company web site, Realtor.com and many others).

We have the capability to showcase the features of your home using a virtual tour technology that will promote your home to anyone around the world that has access to the Internet. Imagine making your home available for a short visit 24 hours a day, 365 days a year. With the growth we are experiencing in the Jacksonville area and the fact that the vast majority of newcomers are from outside of Florida, this is an invaluable service.


A Few of the Services you will receive:
  • We will help you establish the best selling price for your home based on current market conditions.

  • We will suggest what you can do to get your home in the best selling condition before it goes on the market.

  • We will recommend reputable repair companies if necessary to correct any problems prior to putting your home on the market.

  • We will work together to develop the best possible strategy to sell your home in a reasonable amount of time, with the best possible financial outcome.

  • We will enter your home in the Multiple Listing Service immediately with a significant number of high quality photos and a professional photo tour to showcase your home for potential Buyers.

  • We will create a unique “Showcase” website for your home, i.e., www.123YourStreet.com. It will be included on flyers and advertisements created for your home. It will also provide neighborhood and area links and information for relocating Buyers.

  • We will create a “Home Book” for the inside of your home containing photos and other pertinent information that a prospective Buyer can take with them following a showing of your property.

  • We will promptly advise you of changes in the real estate market that might affect the sale of your home.

  • We will present all offers to you promptly and assist in evaluating them.

  • We will negotiate all purchase offers on your behalf.

  • We will monitor progress toward closing once a contract is accepted.

  • We will advise you throughout the closing process.

  • We will monitor the appraisal and buyers’ loan approval.

  • We will stay in contact with the buyers’ agent to make sure everything is proceeding smoothly.

  • We will be present at your closing to ensure a successful conclusion.
The Marketing Plan:

We will offer you established marketing techniques beyond those available to most other realtors and handle all of the details in marketing your home. We will hold open houses, conduct group sales associate viewings of your home, advise you on Staging your house for success. We have access to a bulk mail center for targeted mailings, and we will arrange for appropriate media exposure.

First week on the market:

  • Schedule property photo session.

  • Enter listing information into MLS system.

  • Put up a “For Sale” sign.

  • Provide brochure holder for inside your home and flyer holder for the yard.
  • Install a lock box for easy realtor access.

  • Review showing tips and home staging techniques.

  • Prepare property flier/brochure and distribute to other realtors.

  • Arrange for property tour for other office sales associates.

  • Write classified ads for insertion into appropriate media.

  • Submit a TV ad if appropriate.
Second week on the market:
  • Invite other realtors to visit your home by sending fliers to their offices describing your home.

  • Run ad in local newspaper.

  • Advertise open house.

  • Hold weekend open house.
Third week on the market:
  • Review sales status, reviewing comments from prospects and realtors.

  • Advertise open house.
On-going activities:

  • Maintain weekly communications with you.

  • Regularly review price based on realtor input and market conditions.

  • Show property whenever possible to prospects.

  • Follow up on all showings with prospects and other realtors.

  • Review advertising and marketing efforts.

  • Present all offers to you and help you obtain the best price for your property in the shortest length of time possible.
ASAP:

OBTAIN AN ACCEPTABLE CONTRACT ON YOUR PROPERTY

 

RON BRAATZ, Realtor® GRI CDPE
Institute of Luxury Home Marketing Member
Certfied Distressed Property Expert
Phone: 904 / 449-4393      
E-mail:
ron@YourFamilyTeam.com
Watson Realty Corp. REALTORS®

DAWN BERRY, GRI
Phone: 904 / 707-8632   
E-mail: dawn@YourFamilyTeam.com
Referral Agent
Watson Referral Realty, Inc.


Ron Braatz, Realtor
®, GRI, CDPE, real estate agent specializing in residential, single family, new homes and existing real estate properties, condominiums, town homes and lots in Fleming Island, Green Cove Springs, FL, Orange Park, FL, Middleburg, FL, Clay County, Duval County and St. Johns County, FLorida. We live and work in Eagle Harbor and Magnolia Point Golf & Country Club. We also know Orange Park Country Club, Pace Island, Fleming Island Plantation, Margaret’s Walk, and Hibernia Plantation as well as waterfront real estate on the St. Johns River, Black Creek, Julington Creek, and Cedar Creek

Ask about our free real estate services including: free sellers’ home analysis
and free homebuyers’ services.

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4729 U.S. Highway 17 South
Orange Park, FL 32003